13. Oct

Fostering bright minds

Research collaboration between the University of Salzburg and Porsche Holding Salzburg

“Fostering bright minds” – This was the declared goal of the four-year collaboration between Porsche Holding and the University of Salzburg for basic research on data-driven working.


3. Aug

Public cloud as innovation driver

How we take our business analyses to a new level

Together with the Porsche Holding business divisions, we are growing business intelligence (BI) sky high.

26. Apr

Agile data strategy

Data driven with a fixed anchor

In its Q2 2022 issue, CIO GUIDE | CDO GUIDE interviewed our CEO and CDO Manfred Immitzer on the topic of data economy and its importance in the further development of Porsche Holding. With the kind permission of the publisher, we are reprinting the article here for your reading pleasure. 


5. Jan

Porsche Holding Goes Robotics

Wie Bots in unserer Organisation unterstützen können

For some years now, Porsche Holding and Porsche Informatik have been increasingly focusing on robotic automation, and bots have become indispensable in many areas. What are bots? And where and how do we use robotics in our organisation?


19. Sep

From molecular biology to IT

Martina Hasenleitner’s exciting career path

Not all of our colleagues have followed a straightforward IT training path. Many have made interesting career changes. Project manager Martina Hasenleitner has an especially fascinating career path.

1. Jul

Customer-focused future trends

Our data science collaboration with the University of Salzburg

How artificial intelligence can facilitate processes for companies and their customers is the subject of a collaboration between the University of Salzburg (Machine Learning/Department of Computer Science and Statistics/Department of Mathematics) and Porsche Holding Salzburg. We provide data that students then embed into prediction, optimisation or pattern recognition issues. One of these is Sebastian Zeng, who presents his research project to us in the following interview.