5. Feb

From holiday intern to team leader: Andreas Deutinger

Internship as a career springboard

Andreas Deutinger started at Porsche Informatik almost 14 years ago as a holiday intern and is now head of the ‘Carlos Order Management & Finance’ team. In this interview, Andreas talks about his journey so far.

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20. Jun

Part-time leadership

With discipline, trust and good communication for team success

Katharina Felber has been leading the “NADIN Development 2” team at Porsche Informatik since November 2023. The way she fulfills this role is remarkable in more ways than one.

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26. Apr

Agile data strategy

Data driven with a fixed anchor

In its Q2 2022 issue, CIO GUIDE | CDO GUIDE interviewed our CEO and CDO Manfred Immitzer on the topic of data economy and its importance in the further development of Porsche Holding. With the kind permission of the publisher, we are reprinting the article here for your reading pleasure. 

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1. Jul

Customer-focused future trends

Our data science collaboration with the University of Salzburg

How artificial intelligence can facilitate processes for companies and their customers is the subject of a collaboration between the University of Salzburg (Machine Learning/Department of Computer Science and Statistics/Department of Mathematics) and Porsche Holding Salzburg. We provide data that students then embed into prediction, optimisation or pattern recognition issues. One of these is Sebastian Zeng, who presents his research project to us in the following interview.

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10. Feb

Lease a car from the comfort of your sofa

The fully digital customer journey in the Porsche Bank online shop

The new Porsche Bank shop for nearly new cars has been online since mid-November. It is truly revolutionary because it allows the entire purchasing process, from choosing a car to concluding a contract, to be dealt with online. For Porsche Informatik, the digital application path in the Porsche Bank shop is a showcase project for our modularisation strategy.

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2. Feb

The Porsche Holding Data Lake

Making our solutions even smarter

With the goal of enabling data-driven operations throughout the organisation, the Data Lake forms an important component of Porsche Holding’s data strategy. Laura König, Head of our Data-Driven Business Solutions team, talks about how we use the Data Lake and the technology behind it.

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20. Nov

Get it first!

Pre-booking as a strategic building block for online sales

It might not be that long until ordering a car online will seem just as normal as buying clothes, books or music. There is a good way to go yet, but most car buyers already spend a good bit of time in cyberspace along the “customer journey” to their new car. One building block of Porsche Holding Salzburg’s online sales ecosystem, which we support with our applications, is the module for the online reservation of vehicles – and it was for this project that the development team received a Porsche Informatik “Change Award”!

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15. Oct

Award-winning innovations in spare parts logistics

Porsche Informatik supports a groundbreaking digitization project at Porsche Teilevertriebszentrum (Parts Distribution Centre)

Porsche Teilevertriebszentrum (TVZ) in Wals is the hub for supplying service companies with spare parts for the VW, Audi, Seat, ŠKODA and Porsche brands in 18 countries. Our spare parts logistics system ETN forms the top link in this supply chain and supports the entire spare parts process from the TVZ itself to the service companies or importers in our partner countries.

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