10. Feb

Lease a car from the comfort of your sofa

The fully digital customer journey in the Porsche Bank online shop

The new Porsche Bank shop for nearly new cars has been online since mid-November. It is truly revolutionary because it allows the entire purchasing process, from choosing a car to concluding a contract, to be dealt with online. For Porsche Informatik, the digital application path in the Porsche Bank shop is a showcase project for our modularisation strategy.

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20. Nov

Get it first!

Pre-booking as a strategic building block for online sales

It might not be that long until ordering a car online will seem just as normal as buying clothes, books or music. There is a good way to go yet, but most car buyers already spend a good bit of time in cyberspace along the “customer journey” to their new car. One building block of Porsche Holding Salzburg’s online sales ecosystem, which we support with our applications, is the module for the online reservation of vehicles – and it was for this project that the development team received a Porsche Informatik “Change Award”!

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