Who we are

Millions of users every day. 180 solutions in 34 countries on four continents. More than 950 specialists shaping the digitalisation of the automotive trade. This is Porsche Informatik.

We combine decades of expertise in IT and the car trade with a holistic vision for the digital transformation that our industry is currently undergoing.

Ready for change

Our agility is based on a modular system landscape and a learning organisation. This allows us to guarantee continuity, while also facilitating the transformational and innovative business developments of our customers.

The modular architecture of our bespoke applications creates a clear competitive advantage for the car dealers, importers and financial services providers who rely on our systems around the world.

Future by Design

We see ourselves as trendsetters and drivers of innovation, building on proven cutting-edge technologies such as cloud, data-driven and AI, as well as development and operational practices such as co-creation and DevOps.

Focussed on the customer

Our solutions are always centred on our customers: We design our solutions and processes to meet their requirements. Regardless of the channel they use to search for vehicles or services – we ensure that our systems offer them a seamless experience.

Porsche Informatik is a subsidiary of Porsche Holding Salzburg, the largest and most successful car trading company in Europe. We have been under the umbrella of the Volkswagen-Konzerns since March 2011.

Growth and Internationalization

Our strategy is successful, which is why we have grown strongly in recent years.

At the beginning of 2019, we founded “POI France“, a subsidiary of Porsche Informatik in Paris. Here, we manage the support and rollout of our dealer management system CROSS for the French market.

2019 also saw the launch of another Porsche Informatik location in Vienna, which has since grown to over 200 colleagues.

Since May 2020, the Slovenian software developer Dasof d.o.o. based in Ljubljana, has been a wholly owned subsidiary of Porsche Informatik. Dasof has been responsible for the central business application of Porsche Bank AG in the PHS partner countries for decades.

Since May 2020, we have also been contributing our expertise in sales and after-sales to the developments of Volkswagen AG as the “Software Innovation Development Center”.

In March 2021, we opened a new lab at Softwarepark Hagenberg. The most important goal is the cooperation with the University of Applied Sciences Hagenberg – both for the cooperation with IT experts and for the joint implementation of projects. We bring IT talents to us during their studies, enrich them with practical experience and inspire them to consider Porsche Informatik as an employer.

Since July 2021, we have been operating two hubs in Romania, in Iași and Bucharest.

In June 2023, we decided to establish Digilab Italia in Verona. Digilab Italia will take over sales, consulting, implementation and support of our solutions for Italian market.

The Porsche Informatik DNA – embodied in us all

Commitment: “I honour all agreements that I enter into. If anything changes, I actively inform the other party as soon as possible.”

Responsibility: “I act to the best of my knowledge and make decisions in the interests of our company and our customers. I actively decide whether other people need to be involved.”

Appreciation: “We communicate with each other on an equal footing. I treat others and their opinions with respect.”

Exploit opportunities: “I strive for constant innovation – even on a small scale – and use my creative freedom in an entrepreneurial way. We see mistakes as an opportunity to learn from them.”

Competence: “For us, competence is the combination of automotive business expertise, methodological know-how and IT skills. Continuous independent learning is a matter of course for me.”

Basic Principles

Porsche Holding has worked to achieve its outstanding reputation during the 60 years of its existence in over 20 European countries, in Asia and in South America. Social responsibility and a high standard of ethics have made Porsche Holding what it is today: the most successful automotive distributor in Europe.

As a company with operations around the globe, to Porsche Holding compliance means that its employees not only abide by current law but also adhere to a set of moral principles that go beyond merely observing the law. These principles have been set down in the company’s own Code of Conduct. Naturally they apply to all levels of the Group and to all countries where Porsche Holding operates.

Porsche Holding Code of Conduct

Compliance and Integrity

Porsche Informatik is committed to observing all laws and internal regulations, and to act as a responsible business partner and member of our society. This of course includes our strong commitment to uphold the correct principles and policies.

What is compliance?
Compliance means observing all applicable laws, regulations and internal rules. Compliance defines the legal framework and aims at preventing infringements before they happen.

What is integrity?
Integrity means doing the right thing on the basis of one’s own personal conviction – acting responsibly for the company, business partners and as a member of our society.

This is why integrity and compliant conduct are not only things our company aspires to – we rather consider integrity and compliance to be essential components of our corporate culture.

Whistleblower system
Compliance with legal requirements and internal rules is a top priority at Porsche Informatik GmbH and its subsidiaries. The success of our company is based on integrity and compliance. In order to live up to this claim, it is important to learn of and put a stop to potential misconduct by employees or other stakeholder. Click here to access the reporting channels.

Porsche Informatik Zahlen
Employees 960
Services 180
Countries 34

Managing Directors